Herding Cats (And Creativity): Why Limitations Are A Gift.
Discover the power of creative limitations in marketing! Just like protesters in Western Sahara, who cleverly used cats to promote their cause, you can achieve great results by thinking outside the box. Embrace constraints like a limited budget, no website, concise descriptions, emojis, a small audience, reduced activities, tight deadlines, or injecting humor. Unleash your creativity and see what surprises await. Don't wait, start meow!
“What Do We Want?” - No Idea. “When Do We Want It?” - NOW!
Nancy, a Virginia Real Estate Expert, reveals the hidden secret behind finding your dream home. Learn why what people express isn’t always what truly resonates, and how this insight can revolutionize your approach to decision-making. Uncover the wisdom that drive Tinder’s success and explore how understanding human nature can transform your business strategy today.
Choose The Story.
Discover the power of choosing your story: A lesson from Winston Churchill. In times of crisis, true leaders emerge. Learn how Churchill's defiant words inspired a nation to persevere against all odds. As the leader of your business, it's your responsibility to set the vision and make it happen. Don't succumb to despair or wait for rescue. Embrace the power of choosing the story and watch your business thrive. What story will you choose for your business and life today?
One Word Can Mean A Lot (Making your Message Stick):
Discover the power of a sticky message and the word "plethora" through this humorous and thought-provoking article. Explore how repetition, humor, and emotion can make your marketing messages more memorable. Find out how you can apply these techniques to engage your audience and create a lasting impact. Share your favorite and least favorite words and join the conversation—it means a lot to hear from readers!
Don't Take This Advice "For Granite". (And Other Malapropisms...)
Discover the joy of malapropisms and humorous wordplay in this entertaining piece. Join the writer's laughter as they share anecdotes about hilarious misunderstandings caused by similar-sounding words. Delve into the world of malapropisms and their unintentional comedic effect. But don't let the Curse of Knowledge hinder your marketing efforts. Learn how to communicate clearly and avoid confusing your audience with industry jargon. Take a lighthearted approach to business and explore exercises to help you convey your message effectively. Embrace clarity and make your website a welcoming place for potential customers. Read on to improve your communication skills and unleash your marketing potential.
You’re so interesting…
You probably don’t realize just how interesting you are. Sharing your stories and uniqueness helps attract clients to your small business, and the more you tell your stories, the more others see what makes you different.
A Cozy Business
Relish it.
Before you dive into action and plans for the New Year in your business, solopreneur, be sure to take time to relish the small wins and moments from the past year. Celebrating what’s happened lets you be present and rested as you seek success in 2025 as a small business.
Clear the Debris (Ask Yourself this Important Question for Next Year).
Better than Better? How to Stand Out as a Solopreneur:
What’s even better than being “the best”? Being different. Learn some key ways to make yourself stand out from the others in your field, so you can streamline your marketing, attract ideal clients, and enjoy being YOU.
Swim toward the shark: Preparing for challenges in business (and life)
There will be plenty of times in business, and life, that you may have to decide whether to “swim towards the shark” and face challenges head on. We can decide now who we want to be before challenges arise.
Vote for your business.
Action is empowering. It shifts your position from “at effect” (i.e. things happen to me), to an orientation of being “at cause” (I make things happen).
Action shifts you into an identity of being a Doer.
"I'm a Helper." “I'm a Voter.” “I'm a Marketer.”
Adrift after Helene: Update from an Asheville Solopreneur
I love living in Asheville, NC. I love it so much that every Nov. 6, I go on a “date” with my town, eating at a locally-owned restaurant to celebrate my anniversary of moving to Western North Carolina back in 2001.
It's quite a thing to see it covered in mud and destruction.
In this post, I've shared some ways to help our area in the aftermath of Hurricane Helene, as well as some ways I'll be putting my business coaching skills to work.
Play: The Secret to Motivation and Business Success
This story reminds us that even in the toughest situations, finding joy and humor in small achievements can drive us towards larger goals. Discover how Chase's inspiring approach can help you break down your own business challenges and infuse fun into your journey to success.
Why Embracing Your True Self Beats Following Trends
I really, really don't like this meme, which for a while dominated the social media feeds of empowered women everywhere.It makes me simultaneously roll my eyes and grit my teeth. But not for the reason you think.
Gone Fishin' (Metaphorically): Celebrating Success and Soaking Up Summer
I'm soaking up the summer vibes while reflecting on inspiring moments with incredible solopreneurs. Remember to take time to rest and recharge this season—it's where some of my best business insights come to life!
Unlocking Success: Overcoming Imposter Syndrome with a 'Mamet Scam' Mindset
In the early 90s, Molly Shannon and Eugene Pack used their own version of the "Mamet Scam" to break into Hollywood. While I don't advocate trickery, their story illustrates a powerful strategy for overcoming imposter syndrome: adopting an alter ego to channel confidence. Discover how this technique can help you show up authentically and thrive in your business.
Authenticity Rules: Get your Marketing out of the 90s
In a world where authenticity reigns supreme, old-school marketing tricks like handwritten fonts and gimmicky subject lines no longer cut it. Join my conversation with Paige Worthy, where we explore how genuine connection and trust can revolutionize your marketing strategy.
Navigating Breakups and Business: Key Insights from Therapy and Coaching
Breakups can be heart-wrenching, often signalling not just the end of a relationship but the loss of a cherished dream. Similarly, in business, the initial excitement can blind us to warning signs. In my recent "Brain Trust" conversation with Sandra Booker of Sidekick COO, we delved into recognizing these signs and making smart decisions to ensure your entrepreneurial vision thrives.
Embracing Planned Happenstance: How to Invite 'Lightning' Into Your Business
Witnessing a storm from the historic Grove Park Inn reminded me of the unpredictable nature of business opportunities. Learn how embracing Planned Happenstance can help you create those 'lightning strike' moments and boost