Jane Carter Jane Carter

Be a cult-favorite:

Asking the tongue-in-cheek question “If you were starting a cult, what would it be?” helps you get clear on the shared values, symbols, rituals, and meaning that attracts ideal clients (if you’re an entrepreneur) or helps you create unity in your team (if you’re a business leader).

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Jane Carter Jane Carter

Become a “Category of One”:

Entrepreneurs can amplify their business by becoming a “Category of One”. Stand out rather than trying to be “better” than others in a similar category.

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