Discover the marketing power of sharing your unique "things" in this engaging and relatable story. Learn how people often associate specific gifts with their interests or passions, creating a theme that follows them throughout occasions. Explore the concept of creating a memorable "brand-voice" by identifying key symbols or ideas that represent who you are. Uncover the benefits of incorporating these "things" into your marketing strategy, fostering a sense of connection and familiarity with your audience. Find inspiration to embrace your own unique elements and make your messaging more memorable and relatable. Share your "things" and cultivate a stronger bond with your prospects.

Discover the power of rest and playfulness for business growth with this unconventional coaching approach. Learn why it's essential to prioritize your well-being alongside financial success. Find out how simple acts of indulgence and leisure can revitalize your creativity and reignite your passion for your purpose. Embrace the leap of faith and witness the transformative results as clients emerge rejuvenated, brimming with fresh ideas, and eager to pursue their goals. Watch a delightful Parks and Recreation clip that captures the essence of this philosophy. If you're feeling burnt out, it's time to find your metaphorical Batman suit—whether it's a few minutes or several days of goofing off. Prioritize self-care and remember, it's not just about making more money; your time and energy are valuable too. Share your playful and lazy endeavors in the comments section and discover a new perspective on success.

Nancy, a Virginia Real Estate Expert, reveals the hidden secret behind finding your dream home. Learn why what people express isn’t always what truly resonates, and how this insight can revolutionize your approach to decision-making. Uncover the wisdom that drive Tinder’s success and explore how understanding human nature can transform your business strategy today.

Discover the secret behind matching desires with reality in real estate and dating. Seasoned agent Nancy knows that what people say they want doesn't always align with their true desires. Learn how observing emotional reactions leads to happier clients. Find out why Tinder's success relies on the prioritization of physical attraction over stated preferences. Uncover the truth: people don't always know themselves as well as they think. Embrace the power of observation, avoid assumptions, and become a client-focused expert. Join the conversation and share your experiences in the comments.

Explore the power of resilience and adaptation in this inspiring tale of Stephen Spielberg's rejection and the birth of Indiana Jones. Discover how setbacks and failures can lead to unexpected and even better outcomes. As solopreneurs, we often have a fixed idea of what success should look like, but embracing alternative paths can lead to fulfilling results. Learn from the experience of a business coach who transformed failure into a thriving coaching practice by embracing her strengths and meeting her clients' needs. Embrace the adventure of entrepreneurship and allow your inspiring vision to guide you, even if it means deviating from your original plan. Uncover treasure and enjoy the journey, as success may be found where you least expect it.

Discover the power of a sticky message and the word "plethora" through this humorous and thought-provoking article. Explore how repetition, humor, and emotion can make your marketing messages more memorable. Find out how you can apply these techniques to engage your audience and create a lasting impact. Share your favorite and least favorite words and join the conversation—it means a lot to hear from readers!

Discover the joy of malapropisms and humorous wordplay in this entertaining piece. Join the writer's laughter as they share anecdotes about hilarious misunderstandings caused by similar-sounding words. Delve into the world of malapropisms and their unintentional comedic effect. But don't let the Curse of Knowledge hinder your marketing efforts. Learn how to communicate clearly and avoid confusing your audience with industry jargon. Take a lighthearted approach to business and explore exercises to help you convey your message effectively. Embrace clarity and make your website a welcoming place for potential customers. Read on to improve your communication skills and unleash your marketing potential.

You probably don’t realize just how interesting you are. Sharing your stories and uniqueness helps attract clients to your small business, and the more you tell your stories, the more others see what makes you different.

Before you dive into action and plans for the New Year in your business, solopreneur, be sure to take time to relish the small wins and moments from the past year. Celebrating what’s happened lets you be present and rested as you seek success in 2025 as a small business.

What’s even better than being “the best”? Being different. Learn some key ways to make yourself stand out from the others in your field, so you can streamline your marketing, attract ideal clients, and enjoy being YOU.

There will be plenty of times in business, and life, that you may have to decide whether to “swim towards the shark” and face challenges head on.  We can decide now who we want to be before challenges arise.

I love living in Asheville, NC.  I love it so much that every Nov. 6, I go on a “date” with my town, eating at a locally-owned restaurant to celebrate my anniversary of moving to Western North Carolina back in 2001.

It's quite a thing to see it covered in mud and destruction. 

In this post, I've shared some ways to help our area in the aftermath of Hurricane Helene, as well as some ways I'll be putting my business coaching skills to work.