
What Whales and Clients Share In Common
Discover the beauty of embracing the present moment through the captivating tales of solopreneur life and whale encounters. Join my journey of surrendering to the ocean's allure and the wisdom it holds for business success. Learn how being present, appreciating the process, and delighting in the moment can attract both clients and life's wonders. Dive into my insightful reflections and find inspiration to infuse delight into every aspect of your journey. Read on for a refreshing perspective on business, life, and the energy that connects them all.

That Was Close
Discover the story of a close encounter with a movie star while taking a picturesque shortcut. Learn how this near-miss incident relates to the world of business automation. Just like steering clear of unexpected obstacles, managing automation in your marketing requires vigilance. Find out how to infuse your automated communications with a personal touch and maintain an authentic presence. Keep your hands on the wheel of your business while enjoying the benefits of automation.

“Hillbilly Flamenco”: What’s your unusual elevator-pitch?
Learn how to craft an attention-grabbing elevator pitch that leaves a lasting impression. Uncover the power of creative metaphors and clever wording to captivate your audience's curiosity. Let your clients and customers inspire your unique description, and watch your business thrive. Embrace the art of playfulness and find your own "Hillbilly Flamenco" pitch that sets you apart from the crowd. Ready to create a marketing hook that sticks? Welcome to the world of unconventional storytelling for success. Your resident "therapist for your business" awaits your breakthrough!

The Cookie Monster Factor
Discover the transformative power of the "Cookie Monster Factor" in achieving success as a coach or therapist. Learn how embracing your desires not only leads to personal freedom but also enhances your marketing efforts and client service. Just like the Cookie Monster's unapologetic pursuit of cookies, stating your wants clearly drives your vision forward and attracts the right opportunities. Embrace this mindset to follow your true passions, serve clients effectively, and turn your dream vision into reality.

Oh, The Places You’ll Go
Disappointing Commencement Speaker and Inspiring Lessons: A Look at Graduation Speeches. A recount of a lackluster graduation speech by an ex-President turned partygoer, contrasted with other alma mater's impressive guests. Exploring the impactful speech of Liz Cheney at Colorado College, emphasizing courage and kindness. Unveiling the four recurring themes in commencement speeches: dreaming big, hard work, embracing failure, and kindness. The article suggests that these lessons are not only relevant to graduates but also applicable as sound business advice.

Squirrel!
Navigating the Temptation of Shiny Object Syndrome in Business: Insights from Duplass Brothers and Creativity. Discover how filmmakers Mark and Jay Duplass compare the allure of new projects to 'affairs' in their book. In entrepreneurship, facing the allure of 'Affair Business' is common - a diversion from the original goal. Learn to identify genuine change needs versus mere resistance. Stay committed, seek coaching if needed, and allow time for growth. Self-awareness is the key to distinguishing creative impulses.

The secret to great work
Unlock Your Creative Potential: Embrace the Power of Being Prolific with Expert Copywriter Laura Belgray's Insights at the 'Shrimp Club' Mastermind Retreat in NYC. Discover How Creating Abundantly Fuels Success and Overcomes Perfectionism. Start Cultivating Your Creative Habit Today!

Make Your Business Yummy (Hospitality Makes The Difference):
Restaurateur Danny Meyer believes that solo guests who visit his restaurant for a meal pay the ultimate compliment. Discover why Danny Meyer's philosophy of hospitality and creating positive experiences is inspiring. Find out how you can make people feel special in your business and create soulful experiences that keep customers coming back. Share your thoughts on adding a thoughtful touch to your services. Bon Appétit!

Fuhgeddaboudit: The Importance Of Boundaries & Standards In Your Solo Business
You know that stock character of the therapist who hates their clients? As a therapist myself, I cringe whenever I see this type of screen-portrayal of therapy and, as a business coach, I see that the common thread of these fictional therapists is their lack of boundaries with their clients.

"I Out-NPR-Ed Myself": The Importance Of A Strong Call-To-Action On Your Website
I've been doing website-reviews for several clients this week, and keep running into call-to-action buttons that say things like, “Reach Out”, or “Let's Chat", or “Explore More”. But these solopreneurs don't want prospects to just “reach out.” A vague or weak call-to-action is confusing, and leads to inaction.

I Almost Didn't Post This.. (Just In Case Dragging This Week, Solopreneur)
Feeling unmotivated? Discover how sleep affects your energy and mood in this business coach's personal experience. Learn why it's important to give yourself some grace and take that much-needed nap. Get ready to restart your kickassery and achieve success with improved sleep.

You Never Know... (This One Made Me Laugh Out Loud):
Discover the importance of not making assumptions in business and marketing with this humorous and relatable story. Learn how to approach challenges, such as improving sales copy and optimizing call-to-actions, by adopting a curious mindset. Experiment, seek feedback, and take breaks to gain a fresh perspective. Uncover valuable lessons to enhance your business strategies and avoid self-blame. Explore the power of curiosity and self-reflection in achieving success.

The Best Compliment Ever:
Discover the mindset and marketing lessons from the popular show "Ted Lasso" in this engaging and relatable discussion. Learn the power of showing up authentically and consistently, embracing curiosity over judgment, and holding oneself accountable for growth and improvement. Explore the idea of focusing on a loyal few who truly resonate with your message, as they can become advocates and help spread the word. Gain inspiration from Ted Lasso's uplifting approach to coaching and business, reminding solopreneurs to strive for their goals while staying true to themselves. Find motivation in Lasso's quote about embracing challenges and stepping outside of your comfort zone. Share your favorite Ted Lasso quote or memorable compliments and join the conversation.

Running Naked Down The Street... (Don't Ignore This Phase Of Your Business):
Learn how to navigate the "Messy Middle" of achieving your goals and resolutions, avoiding the common pitfall of losing steam and momentum. Drawing inspiration from the movie Old School, where the character Frank the Tank's streaking plan fails, explore the vulnerability and challenges encountered during this phase. Discover the importance of acknowledging and preparing for the messy middle, where fear, resistance, and old negative patterns may surface. Avoid shiny-object syndrome or giving up on your dreams, and instead embrace the journey. Gain insight from Brené Brown's description of Pixar films, where protagonists hit their lowest point before realizing the necessity of vulnerability and finding the courage to move forward. Embrace the messiness as an integral part of the process, seek support, make mistakes, and keep pushing forward. Find motivation in the quote "just keep swimming" and remember that you have what it takes to succeed.

The Magic In The Room: (Chocolate + Support = Success)
Discover the power of support and masterminding retreats in overcoming self-doubt and achieving your business goals. Joining a community of like-minded solopreneurs can provide the encouragement and creative energy needed to overcome challenges and unleash your full potential. Learn from the author's experience of sharing her idea for a coaching cohort and retreat, receiving unwavering support from fellow professionals who believed in her capabilities. Embrace the magic that comes from connecting with others, bouncing ideas off each other, and receiving the reassurance that "you can do this." Whether it's gathering with local business owners at a coffee shop, joining a mastermind group, or seeking the guidance of a coach, having a supportive network is essential for growth and resilience. Don't let self-doubt hold you back. Embrace the excitement of collaboration and find your tribe of fellow solopreneurs who will fuel your success.

Embrace The Cheese. (You Cheddar Believe It, Solopreneur):
Indulge in the love of cheese and discover the power of embracing your true self in your marketing efforts. As the author shares her passion for cheese, she also highlights the importance of authenticity in connecting with your audience. Don't shy away from being a little "cheesy" in your content and promotions. Your enthusiasm, humor, and even commonly used marketing phrases can resonate with your ideal clients and make them eager to invest in your offerings. Remember that what may seem cliché or cheesy to you might be fresh and impactful to those you're trying to reach. Embracing your unique personality and injecting it into your courses, products, or services can create a genuine connection with your audience. So, go ahead and be unapologetically cheesy if that's who you are. Your ideal clients will appreciate your authentic flavor. Release the need to play it cool and let your passion shine through. Get ready to say "Gouda bye" to self-doubt and embrace your cheesy charm in your marketing journey.

I'm Keeping This Short (There's Just So Much To NOT Do)
Take a Break and Embrace Rest: Permission to Do Nothing in 2023 | Get some rest, indulge in fun activities, and enjoy cheese. This year, prioritize self-care and listen to your body. It's time to recharge and make it a big year for you.

The Teddy Bear Menace (And The Future Of Your Business)
Discover how history's exaggerated fears about Teddy Bears can teach us valuable lessons about predicting the future. As a solopreneur, take charge of your business and envision your goals for 2023. Dive into thought-provoking questions, redefine your mindset, and set achievable habits to achieve success. From embracing new skills to embracing fun, explore ways to make your business thrive. Start the year with confidence and celebrate your accomplishments while enjoying the gift of insightful self-reflection.

Great Scott! Back... To The Future Of Your Business
Reflecting on 2022: Celebrate Your Business Success and Embrace the Future - Solopreneur Tips and Ideas. Take a trip back in time with a quirky business coach who's turning her living room into 'Enchantment Under the Sea' from Back to the Future. Explore the power of the past, set audacious goals for 2023, and celebrate your wins in this fun and insightful read. Get ready to transport yourself into the new year with clarity and energy!

'Tis A Gift: 3 Considerations For Giving-Season
Discover the joy of giving this season with these 3 considerations for thoughtful gifts. Buy local and support small businesses, send gratitude to clients and supporters, and spread kindness with small acts of generosity. Make this gift-giving season truly special. Share your plans to enjoy the season by replying now!